Made by hand,on purpose,by four people.

SiteMind is a chat widget that actually reads the website it lives on. We built it because we needed it, and businesses of every size kept asking for the same thing.

Founder's
Letter.

A friend asked me why her website was not converting. I spent five minutes on it and had a question any customer would ask. There was no way to ask it. A contact form, a live chat that opened at 9am Pacific, and nothing else. I told her the site was turning people away at the door.

That weekend I put together something rough: a widget that read her pages, learned her inventory, and answered questions in her voice. Shipping times, materials, care instructions. Nothing fancy. It just knew the site.

Two weeks later she messaged me: “Someone in Berlin bought a vase at 2am. The bot answered four questions before they checked out.” That was the moment I understood what I had made. Not a support tool. A sales assistant that works while you sleep.

SiteMind is that thing, made properly and given a name. It works for a one-person shop and for a company with thousands of pages. The size of the operation does not matter. What matters is whether your site can answer for itself.

We are four people. We chose to stay small because small means you can still pick up the phone. If something breaks on a Sunday, one of us is on it. If you write to us, a human who knows the code writes back.

Yours,
from a small desk —
Waqas signature

The whole
crew, in one frame.

Islamabad

Waqas

Founder & Engineer

Waqas built SiteMind from scratch and still writes most of the code. He sets the direction, makes the hard calls, and is usually the one replying to your support email.

Peshawar

Umer

Co-founder

Umer handles the business side — strategy, partnerships, and the conversations that move things forward. He keeps the company grounded when the engineers want to go too deep.

Peshawar

Usman

Security Engineer

Usman makes sure nothing breaks in a way that matters. He thinks about threats before features and has probably saved us from ourselves more than once.

Lahore

Saad

AI Engineer

Saad is the reason the AI actually works. He handles retrieval, evaluation, and all the unglamorous math that makes SiteMind give honest answers instead of confident wrong ones.

The SiteMind studio
Studio, ~2am

A little studio,
not a company yet.

We meet on a Google Meet that never really ends. Somebody is usually eating. This is the whole operation, on one card.

Started
A weekend in February 2026
Crew
Four friends. On purpose.
Home base
Islamabad — the rest of us scattered across Pakistan
Best hours
Between the last chai and the first birdsong
Favourite email
The one that starts, 'this is going to sound weird'
Promise
You'll always be talking to a person who knows the code
A website shouldanswer for itself— the person behind itshouldn't live in the inbox.

What we were
trying to
un-make.

Visitor · 02:11am · Berlin

“is the small blue vase food-safe? my mum eats out of everything.”

SiteMind · replied in 3.2s

Yes — the small blue is lead-free stoneware, fired to 1240°C, dishwasher-safe. Not recommended for the microwave.(Answer pulled from /care · line 14.)

— she bought the vase. this is the whole point.

  1. 01

    Bots that don't read the site.

    Most chat widgets are a generic AI with no idea what you actually sell. They don't know your pricing, your return policy, or your stock. SiteMind reads your pages and grounds every answer in your real content. If it doesn't know something, it says so.

  2. 02

    Support that only scales by hiring more people.

    Small teams and large ones alike should not have to trade sleep for response time. A well-trained assistant handles the routine questions and passes the complex ones to a human with full context already attached.

  3. 03

    Analytics that describe, not explain.

    Bounce rate tells you people left. It doesn't tell you what they wanted to know. Every SiteMind conversation is a record of the questions your site failed to answer — sorted, searchable, and ready to act on.

Frames from
the cutting room.

every version that made it out alive — and the one still on the splicing table.

  1. v0.1Feb 26

    First working prototype

    One HTML file. One API key. One patient friend's Shopify store.

  2. v0.3Apr 26

    Site-grounded answers

    Crawl and embed pipeline. Widget stops hallucinating pricing.

  3. v0.6May 26

    Warm handoff

    Escalation to email or Slack with full transcript context.

  4. v0.9Jun 26

    Multi-site dashboard

    Managing installs without SSH-ing into anything.

  5. v1.0Jul 26

    Public launch

    The version you can install today. Honest about the edges.

  6. nextSoon

    Memory & CRM sync

    In progress. Email us to shape it.

    help shape this
  7. v0.1Feb 26

    First working prototype

    One HTML file. One API key. One patient friend's Shopify store.

  8. v0.3Apr 26

    Site-grounded answers

    Crawl and embed pipeline. Widget stops hallucinating pricing.

  9. v0.6May 26

    Warm handoff

    Escalation to email or Slack with full transcript context.

  10. v0.9Jun 26

    Multi-site dashboard

    Managing installs without SSH-ing into anything.

  11. v1.0Jul 26

    Public launch

    The version you can install today. Honest about the edges.

  12. nextSoon

    Memory & CRM sync

    In progress. Email us to shape it.

    help shape this

The honest
tally.

No inflated user counts, no revenue theatre, no hockey-stick screenshots. Just the numbers we would read out loud on a call to our mothers.

SITEMIND · Receipt
Days since v0.1168
Late-night deploys37
Bugs we caused121
Bugs we fixed119
Customers paying us23
Customers we email by name23
Investors on the cap table0
Meetings this week1 (this one)
Total honest100%
thank you — come back

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Evaluating SiteMind, something broke, unreasonable feature request, or you just want to talk — same inbox, real people. Usually a reply the same day. Always before Friday.