Glossary

The AI behind SiteMind, in plain English.

No jargon for its own sake. Clear definitions of the concepts that make an AI assistant accurate and trustworthy — and how SiteMind uses each one.

Terms

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Retrieval-Augmented Generation (RAG)

Retrieval-Augmented Generation (RAG) is a method where an AI looks up relevant information from a trusted source before answering, so its replies are grounded in facts instead of guesses.

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Embeddings

Embeddings turn text into lists of numbers that capture its meaning, so a computer can tell which pieces of content are about the same thing.

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Chunking

Chunking is the process of splitting long content into smaller, self-contained pieces so an AI can retrieve exactly the relevant part instead of a whole page.

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Vector database

A vector database stores content as embeddings and can instantly find the pieces whose meaning is closest to a query.

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Semantic search

Semantic search finds content by meaning rather than exact keywords, so it can match a question to the right answer even when the words differ.

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AI hallucination

An AI hallucination is when a model states something false or made-up as if it were true — a serious risk for any customer-facing chatbot.

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Source grounding

Source grounding means every answer an AI gives is tied to and backed by specific retrieved content, and can be traced back to it.

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Prompt injection

Prompt injection is an attempt to trick an AI into ignoring its instructions by hiding malicious commands in the text it reads.

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Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the practice of making your content easy for AI systems to find, understand, trust, and cite when they answer questions.

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